Landing Page Tools

As important as it is to increase clickthroughs from your Google/Yahoo/MSN keyword campaigns by using Dynamic Keyword Insertion, it is even more important to match each one of those ads with a customized landing page that will maximize your conversion rate.

Here’s a good article that lists 11 things you can do to improve your landing pages.

My BYU internet marketing students are going to run some lead generation campaigns starting in November. Each team will be given a budget of $100 and will be able to choose their external marketing tactics. (We’ll discuss dozens in class so that can be familiar with a wide variety of traffic building tactics.)

Then, each will be given a landing page which they can use, which will include their lead capture form.

If they want, they can customize this landing page. Perhaps they can test dozens of variations until they have found the page that works best (or the page that works best for each keyword).

So I’m trying to find some landing page testing/optimization tools that the teams might want to try out.

There are high end tools like Offermatica.com that start at $125,000; but I’m not sure our student teams can’t afford that one.

So do you know of any freeware or open source landing page building tools that we might want to look at?

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4 Comments

  1. OWSD.org may have something to look at. They are mostly templates but they do have a great resource of other things to look at.

    We would be interested in developing a landing page campaign at our website for people who want free books.

    I was also wondering if anyone had any insight in using a landing page to advertise for VC or angel people to invest in a site? This is something we’re recently looking at.

    Worldwide Book Drive, (WBD) has the infrastructure and model to support the largest database and resource of free books

  2. Paul,
    I would be happy to donate the use of Offermatica for your students. I strongly believe that a fresh perspective is as valuable as experience, and I would like to see what they come up with.
    Matthew Roche
    CEO
    Offermatica

  3. Derek

    I use google analytics for some tests and a home brew thing.. for analytics just rotate design variants with whatever language you are using then call
    urchinTracker(‘/Tests/variant_name’);
    and create a funnel / goal path to record it
    step one: land on variant one
    step two: land on variant two
    step three: action from one
    step four: action from two

    and I think mindvalleylabs.com has a pretty cheap one that is easy to use.

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