MediaPost Publications U.S. Online Spend Might Not Equal UK’s, But It’s Getting There 10/01/2009
In the UK, Internet ad spending just surpassed TV adverting, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers, as the Web now accounts for 23.5% of all ad money, while TV ad spend accounts for 21.9% of marketing budgets.
via mediapost.com
This same article states that digital ad spending in the U.S. will reach 17% of total U.S. ad spending in 2010, up from 15.4% in 2009 and 13.9% in 2008.
Posted via web from Paul’s posterous
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