Okay, so our building on Ninth East in Provo is not quite finished and we still have a portable heater or two. But the energy level is definitely growing, and things are starting to heat up.
Today an article came out in the BYU Daily Universe about Provo Labs Academy. We are so excited to be so close to campus and to be getting noticed already.
Yesterday we held a two-hour training session for about 12 Academy members on how to do pay-per-click marketing on Google. Two of our members thought we were going to teach “paper clip” marketing at first (and they weren’t too embarrassed to admit it!) but by the end of the training they totally understand the power of bidding on keywords at the world’s leading search engines.
Today we had a dozen people in a session about using the internet to generate leads. We reviewed or mentioned several web sites that have been very successful at capturing email addresses from prospective customers.
I suggested that perhaps we could have someone from Allegiance.com visit us and share with us the presentation they are going to give at the MarketingSherpa B2B Demand Generation Summit. We could let them do a dry run on us!
We also discussed ways to communicate with leads after they have been captured. One of our Academy members does a lot of lead generation for clients, and he showed us some sites that he has built, and how he used very targeted direct mail (postcards or letters) to send people to these web sites where a very high percentage of visitors sign up for more information.
Also, two members had experience with auto responder email campaigns and online email solutions that help you manage the leads once you get them. One uses Aweber.com (Alexa ranking 257-wow!). The other likes Streamsend.com. Both are very happy with these services. Streamsend apparently keeps up with all the spam laws, so you don’t get blacklisted when you use their services.
We have set up a group web site for all the Academy members so they can communicate with each other at any time, ask questions, vote on topics they want to learn about, and which guest speakers they want me to invite. They can also schedule the two conference rooms for their own business meetings or to have brainstorming meetings with other Academy members.
Next week, I think our wireless internet will be more stable. We got 100 more chairs this week. More computers are being ordered. The 2nd floor is almost completed, so the WorldVitalRecords.com genealogy team will be moving upstairs next week, leaving more room for startup entrepreneurs.
Visit the Provo Labs Academy website if you want more information or would like to schedule a visit/tour.