Record Day for World Vital Records

Internet entrepreneurs who study web analytics can find excuses all the time to celebrate small victories and large. Yesterday we had another one.

World Vital Records had its highest page views ever yesterday with 58,398. Our previous high was 43,828. As we add more and more content to our site (and all our new databases are free for 10 days), we will continue to generate buzz (14 mentions in the blogosphere yesterday) and more visitors. Our subscriber count continues to grow as well.

We also had our third highest visitor total ever with more than 3,100 unique visitors. Many of these are not being tracked yet by Quantcast, since we haven’t put their code up yet on all of our international pages. And Alexa usually doesn’t pick up unique visitors from other countries.

We noticed that next to Providence, Rhode Island, that the next city with the highest percentage of visitors was Seattle. Our team is speculating that Microsoft must want to buy us already! 🙂

We have launched the archive of Everton’s Genealogical Helper, spanning 60 years. And we have posted Everton’s Pedigree and Family Group Sheets database, with more than 150,000 pages. This database is still free for 7 more days.

Our site is still faster than 81% of other web sites, although we used to beat 94% of other web sites.

Maybe we’ve gone overboard on web analytics. We use Omniture Site Catalyst as our internal tracking tool, to manage all our marketing campaigns. But we also use Google Analytics because of the tie-in with Google AdWords (and potentially other services like Google Webmaster Tools). And we use Quantcast pixels so we can have verified audience measurement. I think we also have an Alexa pixel up. (Not sure about that).

Having 4 different analytics programs running simultaneously may seem ridiculous, but each provides us with a different benefit. I’ll have to watch that web site speed, though, because if the customer experience is compromised, we will have to make changes.

We are still a tiny company, with fewer than 10 employees, but we are adding more marketing help and our content pipeline continues to grow.

Knowing what it feels like to get hundreds of thousands of unique daily visitors, our team is super motivated to do it once again. And celebrating victories along the way is the best way I know to keep us all focused on doing it.

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2 Comments

  1. Paul — I have found that Google Analytics will slow a site down considerably. The Quantcast code doesn’t seem to affect speed much. I wish GA was a bit faster because it does add valuable information, but the speed is an issue.

  2. Congrats Paul…great news on your traffic. Also, thanks for the invite to listen to Jeff Barr. When he spoke of how connected Utah Valley is, I couldn’t help but think of your contributions that have helped make it that way.

    Thanks,
    Neal

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