Before entrepreneurs ask me for advice, I want them to know their company’s SIC code (or NAICS code) and to know who their publicly traded competitors are that they can learn a great deal from by doing research at www.sec.gov.
Today I created a shortcut to the SEC listings of publicly traded companies in the SIC codes that I am particularly interested in. (A few of these SIC codes have no publicly traded companies, and many of the state links bring up no companies as well.)
This may save me a few seconds whenever I want to read some public filings…and remember, time is money!
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