Thanks to SoloSEO.com, a new web-based search engine marketing project management system, for pointing me to this excellent post from a Seattle SEO firm about how to get more incoming links. I have used some of these ideas before, but this post describes a more comprehensive and useful approach than any internal search strategy my teams have employed to get links. I highly recommend this.
Backlinks are the #1 most important factor in search engine rankings. So everyone needs them. But there are legitimate natural ways to attract links and then there are short-cut ways, which in the long run won’t give you much credit.
For example, many web sites will sell text links for SEO purposes. If your company is considering buying text links from any of the networks that have popped up, you should read this excellent Matt Cutts post from December 2005 that reveals that Google is getting very good at identifying purchased text links. Matt Cutts works at Google with the team that tries to identify and stamp out SEO spam; at the same time he gives wonderful advice about how to legitimately design your web site to be search engine friendly.