Last week Lulu Enterprises launched lulu.tv, an online video sharing site where 80% of the revenue from subscribers will be shared with those who have uploaded video content. This revenue share is extremely generous. It will be interesting to see how many content providers will take the time to upload content here. There might be a catch-22 here: until there are enough paying subscribers, content providers might not want to make the effort to upload. But why would anyone pay $14.95 per month to subscribe when there is so much free video content on Google Video and YouTube, and dozens of other sites.
But content providers should be really happy that Lulu is pushing the envelope in terms of generous revenue sharing.