Social Networking Strategy for Utah Companies

I recently organized a Facebook group called Utah CEOs with a Facebook Strategy. Now I wish I had named it better. It should be something like Utah Executives who Have or Want to Have a Social Networking Strategy. The first event had more than 30 attendees. One of them blogged a summary of the Facebook Strategy lunch that we held this week, and said it was very worthwhile.

If you want to join this group which already has 125 members so you can be notified when we schedule our next event, click here.

As we (at FamilyLink.com) increase our expertise in building applications and making them both viral and scalable (which has taken us months of effort and investment) we are planning to select some key strategic partners–companies who have content or services in the family space–and develop some co-branded applications with them. These applications can generate revenue and click-throughs for both our partners and our own web sites.

We will sign our first co-development deal next week and announce the application shortly thereafter. We believe this new application is unique and will spread to millions of Facebook users, and that is related to our business of connecting families. Our We’re Related application has had more than 2 million installs, and our next two applications are growing very, very quickly. Both should reach into the hundreds of thousands of installs within a month.

If you are interested in talking about partnering with us, please use the Contact Me form on my blog, and I’ll get back with you shortly.

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