The Cost of Research

I am spending a good deal of time trying to determine where mobile technology is going. Several of my companies are going to be involved in delivering content or services to mobile devices including cell phones.

So it is a bit frustrating to keep finding research analyst reports that are priced in the $2-5,000 range. Here’s a 53 page report on the future of mobile phones selling for $3,495.

A few months back I blogged about 5 Most Valuable Services Most Internet Entrepreneurs Can’t Afford. I included Jupiter Research services back then in first place. I should update that post by stating that in nearly every industry there are analysts that publish expensive reports that you can’t afford to do without.

But when is the last time you paid $70 per page for anything? Ouch.

I paid $170 a couple years back for a Jakob Nielsen book on e-commerce usability. And last year I bought an encyclopedia of Nanotechnology for a couple hundred dollars — but those are rare purchases.

I much prefer the Amazon (or was it Google?) rent a book approach where they anticipate charging $.10 per page.

Can anyone direct me to low-cost or free analyst research that projects adoption of mobile phones or portable computing devices as they related to GPS technology, portable gaming devices, digital wallets, and audio and video capabilities?

Does anyone have a favorite analyst or blogger that publishes forecasts on adoption rates for some or all of these new technologies?

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4 Comments

  1. Stats Forall

    http://www.armapartners.com/files/admin/uploads/W17_F_1873_7075.pdf

    Brian Skiba authored this report on mobility you may find interesting. He also presented it at the Enterprise Mobility Roundtable in San Francisco 9/29/05. Mentions SCOX’s SCO Me initiative in glowing terms, doesn’t mention Nanotop or Seedlet, though.

    Brian Skiba should be familiar to Utah investors, because he is the DB Bank analyst who publicized a $45 price target for SCOX, a day before the SCOX-Baystar Pipe deal was announced.

    Skiba and his assistant left DB as SCOX’s price plummeted, he went to work briefly a new advisor startup called Viant in San Francisco, and has now bounced to Arma Partners. At Viant he worked with investment advisors who frequently share the stage with Baystar honcho, Larry Goldfarb.

  2. Joe M

    You may already be aware of the VentureWire Alert from DowJones, http://www.venturewire.com. I receive these alerts at least weekly, which highlight the venture deals in this space. Seeing where some of the dollars are flowing may give a hint of projections.

  3. » Rising cost of Research - Russell Page

    […] Paul Allen seems to have the same problem as the rest of us. Research is expensive. And, to tell you the truth, I wonder how much of it is actually good research. […]

  4. Russell Page

    paul-

    If you want research from mobile device makers, try tdg research and parksassociates. They follow both of these areas, and they are a little (not a lot) cheaper than the Gartners of the world.

    The other thing to do. Same thing the research companies do. I do PR for a small video device, and the research folks get their estimates by talking to PR/analyst people. We do a couple of briefings a month. 5 or 6 phone calls will get you much of the information they have, and PR/Analyst relations folks are often happy to talk about their companies/clients.

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