Love is the Killer App, by Tim Sanders, changed my life by showing me how to imbue my business life with love and compassion and unselfish sharing of knowledge and social contacts in a conscious effort to help others, without expecting anything in return.
Since reading his first book I have stood more to greet people when they enter a room, warmly shaken more hands and given more hugs, made sincere eye contact with more people, read many more books, marked them up and made a personal index to the big ideas they contain, and have introduced more people to books and to people I know that can help them than ever before.
About 2-3 times a week I used LinkedIn.com to help people connect. But more importantly, I met new people almost every week and I have a genuine and conscious interest in helping them.
I’ve never met Tim or heard him lecture in person, but in case he sees this, I just want to give him my personal thanks for blessing my life. And I think everyone in business must read the book Love is the Killer App and live by it. Hey, I even know a local VC who loves this book. Can you imagine what a world we could build if all the VCs and entrepreneurs out there lived by the principles in this book?
Last year I signed up for Tim’s email list, and yesterday I got an email which led me to order his new book, The Likeability Factor, and also another book he recommended about business networking, Never Eat Alone.
This reminds me that email marketing still works, when the email comes from a trusted source, and recommendations by experts still cause me to get out my wallet.