The Tivo/Netflix deal rumors added to each company’s stock price today. Tivo now has 1.9 million subscribers; they are projecting 3 million by the end of this fiscal year. The company’s market cap is about $407 million today. Their 52 week high is 2 1/2 times that. The stock price has been hammered because there is so much competition in the DVR market. But look for it to soar if the Netflix deal happens and if Tivo continues to march towards 10 million subscribers, which PVRblog.com says the company expects to reach in a few years.