One of the pillars of a successful internet company is access to advanced web analytics and the ability to use them.
I encourage or require all of my portfolio companies to use Omniture SiteCatalyst, which is truly an amazing analytics platform. (I noticed Omniture bought a European analytics company this week; and recently Josh James was listed as one of the youngest CEOs of a publicly traded company in the U.S. by Business Week magazine–very cool. He was one of the very youngest.)
Jimmy Zimmerman has an excellent post about Web Analytics Resources.
WorldVitalRecords.com uses Omniture. We’ve found that we have visitors from 117 countries already. Our unique visitor count is growing rapidly. Our conversion rate looks decent. And we can make changes to the site and add new features and databases to see how these things affect our visitor counts and conversion rates.
As The Game of Work points out, a lot of the fun in business is being able to measure your results, set goals, and achieve higher and higher levels of success.
Thanks, Omniture, for making online business so much fun.
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