A recent MarketingSherpa report shows that more than half of online sales at high-growth e-commerce sites come from search engine marketing (that includes PPC and SEO). Here’s a quote:
According to MarketingSherpa 2006 study data, high-growth ecommerce sites get 19% of their overall traffic from search engine optimization (SEO) and 32% from paid search ads. That’s 51% of ecommerce site traffic driven by a handful of search engines.
Search engine marketing is a *key* driver of success online. But it is still used by relatively few businesses.
Last fall I taught more than 50 students at BYU how to do pay-per-click management on Google. This was part of my internet marketing course. Then each student joined a team and we actually ran a campaign for one of a dozen or so companies that paid us between $100 and $500 to set up and management their campaign. It was a good hands-on experience for the students.
One student ran a campaign that was amazing. Starting with hundreds of keywords which were quickly eating up the PPC budget, he used analytics and common sense to narrow in on the keywords that would be most profitable for the company. Within a month he had turned a loss into a $800 or $900 profit. The company was so impressed they offered him a job after graduation.
But I was impressed too and recruited him to join WebEvident, an internet marketing company that does SEO and PPC Management.
Now, when my portfolio companies need help setting up or managing a PPC campaign, they turn to Francisco and WebEvident.
Read Francisco’s recent blog post about how he turned around the LDSAudio.com PPC campaign. He has saved the company a ton of money and has optimized the PPC campaign so that it is profitable and revenues are growing.
Francisco is very, very good. He is extremely focused and delivers results. He is a Google AdWords Qualified Individual.
If you want the best, affordable Google AdWords campaign manager that I know of, Francisco is available to help you build a profitable pay-per-click strategy.
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