Who will actually quit Facebook over privacy issues?
There is a lot of media coverage about the high-profile people who are quitting Facebook and some surveys claim that up to 60% of Facebook users may quit Facebook over the recent privacy issues.
I am very skeptical of surveys like this and so I decided to run my own survey on FamilyLink.com.
We have been the leading Facebook app for families for years and the #1 Facebook connect site for several months. Our audience consists mainly of Facebook users who also used the We’re Related application, so they tend to be family oriented, mostly female. I think the Sophos poll was skewed towards techie-types interested in security issues, so the 60% was very skewed.
I used identical wording as the Sophos poll question, and added one additional response, which is “I am not a Facebook user” since a small percentage of our users join FamilyLink.com without being a Facebook user.
Here are the results so far, from nearly 700 responses:
2% have already quit Facebook over privacy issue
8% say it is highly likely that they will
38% say “possibly”
We can cross tabulate this data by age, gender, county, and several other factors – so if you really want a full report on this, please email me: paul AT familylink.com
Regardless of the accuracy of polls like Sophos or our own, it is clear that Facebook has been paying attention to all the media coverage about the privacy issue, and has announced that tomorrow Facebook privacy will be “simplified.” (see MSNBC story)