A friend alerted me to a great article at searchenginewatch.com. The article explains how humans view search results (there is a natural “F” pattern, starting at the top of a page, going down along the left side scanning for keywords, and then going to the right when something catches the eye.) It also reinforces Jupiter Research last December that claims that 6 out of 7 commercial search engine referrals come from natural search engine rankings, and only 1 out of 7 come from paid clicks. So why are so many search engine marketers and agencies only focusing on paid search? Because it is easy and instantaneous. Search engine optimization requires a great deal of technical skill, time, effort, energy, and outreach.
Two of our portfolio companies are involved in solving this problem for businesses. 10x Marketing provides fully outsourced search engine optimization services at very reasonable prices. And WebEvident provides its Searchability(TM) technology and online guidance system to help small businesses can gain visibility in natural search results. Visit Search Doctor (one of WebEvident’s partners) for a free report on how “optimized” your web site is for the keywords that matter most to your business.