Google’s IPO web site

The Google IPO web site is live so people can sign up to get a bidder ID. I'm going to go through the process and possibly bid for a few shares. How could I miss out on this historic dutch auction? The last time I bought shares in an IPO was a friends and family deal back in '99 where I flipped the shares in 3 days and made 60% of my annual salary in that time. This is definitely not '99 and those buying into this IPO should probably buy and hold.