It's been a while since I actively ran an online banner ad campaign. Mostly I help companies get started in search engine marketing (pay-per-click first, then SEO), then email and affiliate marketing, and at the end of my list of tactics is online banner ads. They always seem to underperform the other tactics, at least until you find the perfect combination of creative, landing pages, offers, and sites that perform well. This can take months if not years, and it requires constant testing.
LDSAudio.com has seen significant growth in its web site traffic in the past few weeks as its online marketing efforts start kicking in.
The company was waiting for its deal with Deseret Book which will provide users access to hundreds of audio books, talks, and songs before accelerating its online marketing effort.
WebSideStory began trading today on the NASDAQ. Symbol is WSSI. This company has wanted to IPO for nearly 4 years. Last year it had revenues of more than $16.3 million and losses of just under $2 million. It turned profitable in the first six months of this year. The stock is trading above $9, up from its opening price of $8.50. They apparently sold 5 million shares in the IPO.