Online Advertising: Test, Test, Test

It's been a while since I actively ran an online banner ad campaign. Mostly I help companies get started in search engine marketing (pay-per-click first, then SEO), then email and affiliate marketing, and at the end of my list of tactics is online banner ads. They always seem to underperform the other tactics, at least until you find the perfect combination of creative, landing pages, offers, and sites that perform well. This can take months if not years, and it requires constant testing.

Online Marketing Works has seen significant growth in its web site traffic in the past few weeks as its online marketing efforts start kicking in.

The company was waiting for its deal with Deseret Book which will provide users access to hundreds of audio books, talks, and songs before accelerating its online marketing effort.