WSJ Online ended 2004 with 712,000 subscribers up only 3.3% from the 689,000 in 2003. (Paidcontent.org) Here is the full press release. I’ve been a subscriber for several years. I think the subscriptions would increase several times faster if they would allow customers to search archives–not just the last 30 days of articles.
They lock up their archive content and charge extra fees for each article. I bet they could get millions of subscribers if they opened up their archives–but then they would be cannabilizing their royalties from the high end data services like LexisNexis…. so they are unlikely to do this.