Best Online Contest in a Long Time

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LogoWorks, a fast growing Utah company that just hired one of my friends as VP Marketing, has launched what I think is one of the best and most clever marketing campaigns I’ve seen in a long time. In conjunction with Entrepreneur magazine, they are trying to find the Ugliest Logo in America. Everyone who enters the contest is a perfect potential customer for the company.

LogoWorks has one of the most innovative, internet-enabled business models I’ve seen, and mark my words, they are going places.

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3 Responses

  1. Jack

    I have used them in the past. I must say that it was tough working with them. They are very hard to communicate with so it’s tough to get your ideas through. Once you pick from their first set of designs, be ready to be stuck with it as all you’ll get is color and font changes from there out.

    I love the concept but wish they would give much more back-and-forth. Would be worth spending more money even. We purchased the highest level they had.

  2. I admire them for sticking with their target market and original conception. If you purchased their highest level, and still didn’t get as much interaction as you wanted — you probably should have gone with a traditional agency. These guys know what sort of person they are serving and they stick with it.

    So many companies seem ready to abandon their core the instant a client asks them to do a bigger service for more money, without realizing that they can’t compete effectively on that higher level. Taco Bell knows to stick with the $1 taco.

    If LogoWorks sticks with their fast-food logo design model and ignores the complaining of professional designers, I agree with Paul — they will succeed wildly.

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