BusM 457: Blogging Required

Tomorrow my internet marketing class at BYU begins. My father and father-in-law both taught at BYU for 35 years. It is a dream come true for me to be able to teach at this great university. I'll have 45 students, and we'll cover the ins and outs of internet marketing for 16 weeks. I'm planning to require each student to start a blog. This will provide hands-on experience with what is becoming an essential tool in the internet marketing arsenal. At first I was considering having them blog about internet marketing, but this weekend I decided it would be better

How to Get Funding: Traction and Trajectory

Today I decided that in order to be compelling, business plan presentations really need to have two things: traction and trajectory. It's pretty hard to convince anyone, especially an investor who is naturally protective of his/her own money, that your idea will actually work. Entrepreneurs often count their chickens before they hatch. In fact, we count our chickens before we have ever sourced the eggs. We just believe. We just have faith that somehow it will all work out. So we invest time and energy in our idea. Investors aren't "full of faith" like that. Investors have wealth and