Tomorrow my internet marketing class at BYU
begins. My father and father-in-law both taught at BYU for 35 years. It
is a dream come true for me to be able to teach at this great
university. I’ll have 45 students, and we’ll cover the ins and outs of
internet marketing for 16 weeks.
I’m planning to require each student to start a blog. This will provide
hands-on experience with what is becoming an essential tool in the
internet marketing arsenal. At first I was considering having them blog
about internet marketing, but this weekend I decided it would be better
for them to choose their greatest passion — or the field in which they
want to make a living — and blog about that. I want their blog to
become a way for them to market themselves within their own industry.
If you are a student, have you ever been required to blog? Can anyone
point me to any professors who have required this? I’d like to speak
with one or two before making this assignment.