Netflix: subscription marketing machine

A nice article by Motley Fool talks about how Netflix lowered prices in the past year to stave off competition from Walmart and Blockbuster. They will reach 4 million subs by the end of this year and project more than 5.5 million by the end of next year. Next year they will generate almost $1 billion in revenue. Impressive. Netflix has one of the best online marketing machines out there. They are everywhere. Entrepreneurs and students of internet marketing would do well to study all the ways Netflix markets their services.