I am going to subscribe to either Hitwise or Comscore in the next couple of weeks. For many years I used Media Metrix, Nielsen Netratings and then Comscore. I liked all of them, but in the end I used Comscore most because its data covered the top 10,000 sites each month.
Hitwise covers 500,000 sites in 160 industries. I’ve never used it before, but I’m tempted to use it.
Has anyone out there used both Comscore and Hitwise? If so, can I talk with you and ask you about the relative strengths and weaknesses?