I’ve added the BJ Fogg Blog to my blog role.
I consider BJ a good friend. He is one of the most honest and approachable people I know. I love his passion for changing the world. I remember meeting him a few years back at an industry event and we kind of hit it off.
We’ve keep in touch the last couple years and I’m happy to see his new company YackPack garnering awards and industry recognition.
BJ has a Ph.D. from Stanford and teaches there. He is the author of a great book, Persuasive Technology, and founder of YackPack, a very cool audio messaging company.