I heard recently that the best-selling non-fiction audio book of all time is Seven Habits of Highly Effective People by Stephen R. Covey. (More books by Stephen R. Covey). It is now available for download on mp3books.com--a new source of audio books. If you have never read or listened to this book, you've got to do it. It's a classic.
New Jersey has a new economic development program that guarantees up to 1/3 of the investments made by angel investors in startup companies. More details here. Members of the Jumpstart angel investing network (a pretty forward looking group) are the first to receive this government guarantee, for a $285,000 investment in software company Knowtions. Interesting concept.
One of the fastest ways to build a high-traffic revenue-generating content-based web site is to get permission from hundreds of bloggers to syndicate their blog. Most bloggers write for the love of it, more than for money. So companies that syndicate have a great opportunity to pick up a lot of traffic at no cost to them. I've been syndicated recently by a blog network called The Money Blogs, and they've asked me to link to them, so I am.
I just got an email from Ancestry announcing new affiliate commission and better support for affiliates starting on August 1st. The new commissions include 5 tiers and get top affiliates up to 50% commissions. Plus, the call center now has a way to track phone calls and credit affiliates for generating the calls.
Okay, not really... But in a big vote of confidence for all of us Utah guys, here's the real news. Microsoft CEO Steve Ballmer will be the keynote speaker at the October 27th Utah Technology Council Hall of Fame dinner at the Little America Hotel in Salt Lake City. I didn't believe the email I got until I confirmed the truth of this in the Deseret News article.
I've been doing internet marketing so long that sometimes I forget about all the pre-internet marketing possibilities that exist to help companies grow. I started a Library Science Masters Degree at BYU before dropping out to run Infobases. I used to have dozens of extremely valuable reference books in the BYU library that helped me with direct marketing, public relations, and media planning/advertising. So I've been digging in my 1990s knowledge base to see what sources I can draw from now to help promote a new product.
If you run a business with an internet strategy, hopefully you've started thinking about a mobile strategy as well. You need to skate where the puck is going and not where it has been. IDC estimates that 24 million US mobile phone users will pay for some kind of TV/Video content or services by 2010, up from 7 million this year. That is a sizeable market share. And it will only get bigger.
I know my blog title sounds like an infomercial. Well, it kind of is. We recently discovered an amazing product for Moms that we liked so much that we bought all the inventory we could and are starting to promote it online for its inventor (a mother of six). It's called Childrens Miracle Music. The web site has a short video clip from the Mom who developed the product to help kids do all their daily chores automatically, prompted by a musical CD and motivated by a chart and point system.
A recent MarketingSherpa report shows that more than half of online sales at high-growth e-commerce sites come from search engine marketing (that includes PPC and SEO). Here's a quote:
According to MarketingSherpa 2006 study data, high-growth ecommerce sites get 19% of their overall traffic from search engine optimization (SEO) and 32% from paid search ads. That's 51% of ecommerce site traffic driven by a handful of search engines.
About a month ago I was reminded that many famous people in history are overlooked these days in our public discourse. The best ideas from the past are often ignored. Our modern culture doesn't integrate them into our media, and even some history textbooks devote more space to celebrities like Madonna than to important leaders like George Washington. Sex sells. History doesn't. So I decided that maybe hundreds or thousands of historic figures should become bloggers, or that someone should start blogging on their behalf, using their own words.