Google Click to Play Video Ads

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It’s hard to stay current as an internet marketer. There are new options and channels to test every week. I quiz my BYU students every week on all the MarketingVOX headlines for the week, and literally every week there are new ways to spend online advertising dollars. The question is, which new channels and tactics will be profitable, and which will be a waste of time?

That’s where Provo Labs Academy comes in. We encourage the sharing of marketing information among our 30 or so startup companies, including our own portfolio. Soon, we will expand our audience to include entrepreneurs and marketers from around the world.

But I haven’t found anyone yet who has tested Google’s Click to Play Video Ads, which were announced back in May.

I’m interested in knowing if any readers have run a test using this new service. You don’t actually get to play a video on Google’s own search results page, but you can have your videos played on other websites that are in the Google publisher network.

I’m also curious if anyone has found Google Site Targeting to be a successful tactic for very expensive keywords.

How do you select the sites that you want to advertise on? Do you check each one out to make sure they are displaying their AdSense ads above the fold? Do you check the sites to make sure they are appealing to your target demographic?

How has your cost per acquisition compared to Google Adwords for search as well as for site targeting?

Finally, what online message boards and forums do you belong to where real marketers are continually sharing actual data from campaigns with each other?

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