Why people join social networks

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From a MarketingVOX article:

Users join a social networking site to meet people (78 percent), be entertained (47 percent), learn something (38 percent) and influence others (23 percent), the study found.

The article also says that social networking members are becoming immune to advertising–they are influenced most by recommendations from others in their network.

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2 Responses

  1. these are interesting stats… when I first read the 78% to meet people I immediately thought about dating sites or MySpace… but browsing through your social networking posts you refer a lot to LinkedIn.

    I would love to see a study done on the business/personal career aspect of these sites.. you are a champion of LinkedIn but there are a TON of others (JibberJobber NOT included – it is not a social networking site) – there is a good podcast (about 40 mins) by a career coach where she talks about a bunch of them: http://secretsofthejobhunt.blogspot.com/2006/10/online-networking-strategies-for-21st.html

  2. Russell Page

    I would say that this has been the case for a long time.

    I’m partial, but it’s one of the powerful things about a great article in the newspaper or in a magazine. It is a recommendation from a trusted source.

    Google, Wal-Mart, YouTube, etc… all PR Success stories

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