Okay, I’m just keyword stuffing my blog post, to see how many visitors I get by using these keywords in my title. These are all very hot keywords according to Google Trends.
Here are the trends for MySpace, YouTube, and Wikipedia.
But the title wouldn’t be complete without including “free” and “download.” I can’t seem to find any search terms on Google Trends that get more searches than they do. I compare “free” and “download” to “yahoo”, “google”, and “myspace.” Interesting results.
Anyone searching on Technorati, Feedster, Ice Rocket, or Google Blog Search for any of these keywords will find this post, at least for the next few minutes until others post entries that also have these keywords in them. I wonder if I’ll see a spike in traffic.
I don’t believe in keyword stuffing. I’m doing this just to make a point. (I did blog about an effect press release that I saw the other day that used keyword stuffing to drive traffic to its site.)
But I do believe in careful keyword selection. Every time you post a blog entry, write a news article, or create a title for a web page, you really ought to make sure that your title does make sense, both to readers and to searchers.
Make sure that the keywords you are choosing are actually popular keywords. They should also actually match the content of your post, unlike my poor example here.
I really do check Google Trends most of the time before posting. For example, yesterday I wondered if “online marketing” or “internet marketing” would make a better title.
Clearly, internet marketing won easily.
My title was “Next 3 days: free online conference on internet marketing”
I checked “3” vs “three” and “online conference” vs several other options.
So, with a 1-2 minute check of Google Trends, I’m guessing that I increased the odds that anyone using a blog search engine would find that post by about 50-100%.
My traffic has been going up lately, but I can’t tell if it is because I’m posting more frequently or if my post titles are better. But I’m going to keep using Google Trends to do this, because I think it will make a really big difference long term on my site traffic.
When the bloggers in our world history blogger network all start taking an extra minute or two before each post to check their keyword selection, I believe that the traffic there will increase dramatically.
I actually hope someone will create a WordPress plug-in that will access Google Trends within the interface. Maybe it could grade my headline while I’m writing my article, and then return some alternatives (by checking a thesaurus in the background as well as querying Google Trends) and then let me know the best ones before I finalize my post.
What do you think about keyword stuffing and careful keyword selection? Do you know any journalists or newspapers or online publishers that train their writers to do this? And if so, are their tools out there that get into the daily workflow?