BusinessWeek.com is highlighting 25 of the best young entrepreneurs in the country on its web site this week. One of the nominees is Utah's own Cammon Randle of Copperrain Productions. The company does "promotions, training videos, and creative shorts ". He is 25 and is a member of the Provo Labs Academy, along with his wife Lorri.
Yesterday we held a Provo Labs Academy training session on landing page optimization. I played about 15 minutes of excerpts from the May 23rd MarketingExperiements.com conference call recording. They described how they increased the conversion rate of a hypnosis product landing page by 40% by improving the layout and design slightly. They also offer some excellent guidelines for landing page design at the end of their report. We also reviewed the landing page design guidelines listed in the free 30-page report from Enquiro.com (Inside the Mind of the Searcher) from 2004. (Registration is required.) Here is the list they provide:
If you run an internet business with the potential for rapid growth, and you use a merchant account for processing credit card transactions, please check your merchant account monthly limit before you encounter the problem that we experienced over the weekend. Wikipedia has a decent article on Merchant Accounts, but until I edited it today it said nothing about monthly transaction limits.