From a MarketingVOX article:
Users join a social networking site to meet people (78 percent), be entertained (47 percent), learn something (38 percent) and influence others (23 percent), the study found.The article also says that social networking members are becoming immune to advertising--they are influenced most by recommendations from others in their network.
It's hard to stay current as an internet marketer. There are new options and channels to test every week. I quiz my BYU students every week on all the MarketingVOX headlines for the week, and literally every week there are new ways to spend online advertising dollars. The question is, which new channels and tactics will be profitable, and which will be a waste of time?
I heard about Rocketboom last year, a simple, short-format daily news video broadcast that has attracted millions of views. They have a growing archive, of course, and they use a simple web 2.0 tagging system to identify the topics that are covered in each broadcast. (See the Rocketboom Alexa chart.
My friends at Copper Rain Productions are offering a free seminar on how to use video to generate more leads, more customers, and more sales. Here is the info from their web site. Click here for more info and to RSVP.
What: Seminar: Show More. Tell More. Sell More.TM When: Thursday, October 19th, 2006 from 4:00 to 5:00 p.m. Where: Orem (Specific location will be provided to those who RSVP)
I still like Blackberry best, but if they completely walk away from their traditional keyboard, the exact one I have been using since 1999, I may be tempted to follow a lot of my colleagues and try out a Treo. I won't switch to any new smart phone or PDA unless I can type 50+ words per minute on it. I've tried the newer Blackberry keyboards and they are miserable. Maybe I'll use my Blackberry 7290 for the next 10 years the way one of my friends still uses his HP Jornada with DOS from about 1992 for searching the scriptures. He says there has never been anything better...
A new study on blogging shows that technology, culture and political blogs are very popular in the United States.
In the list of the top 100 blogs in the United States, 34 are about technology, 26 cover culture and 25 deal with politics. Personal blogs accounted for only 3 of the top 100 - far lower than in other countries.The report also states:
This is definitely worth passing on:
Rocky Mountain Voices Syndicates Podcasting Tribute to Ray Noorda Insights and Praise for the "Father of Network Computing" From Those Who Knew Him Best
Okay, so our building on Ninth East in Provo is not quite finished and we still have a portable heater or two. But the energy level is definitely growing, and things are starting to heat up. Today an article came out in the BYU Daily Universe about Provo Labs Academy. We are so excited to be so close to campus and to be getting noticed already.
Interesting Inc. article about doing low budget TV advertising and buying remnant inventory from TV stations to generate new business for your company. The $3,000 brings in 100 calls (that's $30 per call) and generated web site traffic as well.