UVEF's monthly lunch meeting is coming up this Thursday, October 12th. They have decided to have a panel on business incubators, and I'm excited to be one of the panelists. I hope to see you there:
An entrepreneur running a successful company asked me to recruit someone from my BYU internet marketing classes to work for him. I told him I'd blog about the opportunity. So here it is:
screen-scraper.com is interested in hiring someone for an entry-level SEO/Marketing position. This would involve working with their main screen-scraper web site, as well as their ScrapbookFinds meta-search engine. Starting pay will be $11-15 per hour, with bonuses as progress
Last year I wrote in Connect magazine that I would be trying a grand experiment in team building. I would be trying an idea I got from The Entrepreneur's Manual, a very popular book for entrepreneurs published in 1997. I would hold a 2-day retreat with a couple dozen executives to brainstorm, network, plan, and then vote on the Founders Team for Worldhistory.com.
Josh Kopelman has a great post about Domino Rally business models that are so complicated and involve so many "ifs" that the chance for success is extremely low. It's much better to have a Two Domino business model, where you know that if you do two things really well, you will be profitable.
As important as it is to increase clickthroughs from your Google/Yahoo/MSN keyword campaigns by using Dynamic Keyword Insertion, it is even more important to match each one of those ads with a customized landing page that will maximize your conversion rate. Here's a good article that lists 11 things you can do to improve your landing pages.
Some stats matter and some are rather meaningless. Like time of possession at college football games. It doesn't matter much. At least you can't determine the winner of a game by looking at that stat. I grew up watching BYU football in the glory days of Marc Wilson, Gifford Nielsen, Jim McMahon, Steve Young, Robbie Bosco, and Ty Detmer. The passing attack was the best in the nation for many years.
Janet Meiners posted today about Google's Dynamic Keyword Insertion. Using it she increased her company's Google paid clicks by seven times in one month, without increasing her keyword bid prices. She and I both learned this fantastic technique from Jim Ericson (now a VP at Move Networks, another innovative Utah company). If you are doing paid search marketing, you can't live without this technique. Thanks, Jim.
I'm trying to find a recent video clip from Fox News. I heard that Bill O'Reilly suggested on The Factor earlier this week that Massachusetts Governor Mitt Romney is the only Republican presidential candidate for 2008 that can rally the conservative base. Has anyone seen that clip?
In Provo, there are a lot of social entrepreneurs that are trying to find ways to use technology to connect and strengthen families. One of the new companies that just joined Provo Labs Academy is HealthyMarriage.org. The founder, Aaron Larson, asked me if I would spread the word about the free pamphlets his company offers to help marriages become or stay healthy, so here goes:
Do you want to make a significant impact for good in the world today? Then help strengthen the keystone of society. On average children,