Investor Meetings: by Referral Only

Most VCs don't have time to look at the thousands of unsolicited deals that are sent to them "over the transom," an interesting phrase defined by Wikipedia. Most only look at deals that are referred to them by people they know and trust. So when VC Forum comes to your town looking for local deals that are promising, the Forum requires them to be submitted by a local VC firm that has of course screened the deals. So local companies that want to pitch at the VC Forum events will need to have already gotten in front of credible people and started telling their story. You have to get noticed, you have to have a good team and a good story, and then you get the referral you are looking for.

Jumping into Online Video

I wrote an article for Connect Magazine's September issue about skating to where the puck is going, not to where it has been, and I specifically addressed online video. I encourage companies to rush into online video, to take advantage of this new trend, and gain a competitive advantage by being an early adopter.