Nice article on why marketers should care about local/mobile search: According to the article, the top five uses of mobile search are: 1. Maps and directions 2. Directory listings 3. Restaurants 4. Stores 5. Local movies
A new Comscore study shows that most traffic to U.S. ad-based web sites comes from outside of the U.S. It reports that 89.1% of Google's page views come from international visitors. This is actually pretty staggering. All online marketers need to focus more on geographic targeting.
My friend Adam sent me this press release about Allegiance this morning. I have watched the last few years while SilentWhistle, which won 2nd place in a Utah Business Plan Competition a couple years ago, acquired Allegiance Technologies and changed its name to Allegiance, and now has acquired another company.