Marketers Note: Most Traffic to Popular US Web Sites is International

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A new Comscore study shows that most traffic to U.S. ad-based web sites comes from outside of the U.S. It reports that 89.1% of Google’s page views come from international visitors. This is actually pretty staggering. All online marketers need to focus more on geographic targeting.

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3 Responses

  1. Being an expat living in Italy, I would definitely agree as a great part of the ads and services offered over the net are surprisingly limited to US residents. These ads are wasted if presented to a user that can not use the service. Plus it gets frustrating to see all the great services only offered in the States that we here in Europe too often can not take advantage of.

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