A new Comscore study shows that most traffic to U.S. ad-based web sites comes from outside of the U.S. It reports that 89.1% of Google's page views come from international visitors. This is actually pretty staggering. All online marketers need to focus more on geographic targeting.
My friend Adam sent me this press release about Allegiance this morning. I have watched the last few years while SilentWhistle, which won 2nd place in a Utah Business Plan Competition a couple years ago, acquired Allegiance Technologies and changed its name to Allegiance, and now has acquired another company.
This isn't new news--it happened on November 1st. Investors Business Daily published a nice article on MyFamily.com, and revealed that according to CEO Tim Sullivan, 2006 revenues will hit $150 million with an EBIDTA of $28 million. After being under the radar for several years, it's nice to see MyFamily getting some decent media attention recently. I think the CEO is doing a good job at telling the story. Here's another impressive excerpt from the article:
Today, I'm teaching a class on web site design at Provo Labs Academy. In preparing for the class I am reminded how often emotions run high when people discuss or debate how a web site should be designed. There are lots of strong opinions out there, and many of them are not informed by marketing experience, but simply by personal design preference.
Tomorrow (Thursday, November 15th) I've invited 6 excellent internet marketers to do a rapid-fire 90 minute panel discussion on internet marketing tactics that work. I'll throw out a tactic (I have scores of tactics to choose from) and then ask if they have ever tried this tactic and if so, how successful it was. We're going to record the program, and, if they give permission, we may create a transcript of it and make it available online.
World Vital Records is starting to advertise for a BYU accounting student with bookkeeping experience to do payroll, A/R, A/P, and and prepare our monthly financial statements. This will be part time, perhaps 20 hours per week. World Vital Records is also looking for BYU students or others with family history experience who are native speakers of any foreign language. Call the office (377-0588) and ask for Yvette if you are interested in learning more.
Every Friday at noon, our Provo Labs Academy members get together to discuss all the latest internet marketing news. I have promised to read MarketingVOX every day and to visit all the new web sites and try the new tools that affect internet marketing. Then I'll lead a discussion about each one, we'll talk about who is going to test the various new channels and report back on them in a subsequent meeting.
For years I've been setting up daily metrics spreadsheets for companies that I own or consult for. I have learned how critical it is to 1) set goals, 2) track results every day, 3) look for new channels continually, 4) and test new creative regularly. When a startup company looks at a mature internet company's analytics and daily spreadsheets, it can be overwhelming.
I'm in Hawaii on business, and don't have time for any thoughtful posts, but here are a few items that I will be exploring more in depth later:
- Amazon is introducing a pay-per-click network called ClickRiver. Internet marketers need to try this, but it's in beta right now.
I am in Rexburg, Idaho today at BYU-Idaho (formerly Ricks College). Yesterday I had the privilege of meeting Kim B. Clark, the president of the University, who until last year was the Dean of the Harvard Business School. The slogan at the university is "Rethinking Education."