Online video ad spend to grow from $410 million in 2006 to $2.9 billion by 2010

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From E-Commerce Times:

Spending on online video advertising will soar throughout this decade with sales predicted to break the billion dollar barrier in 2008, according to a report released this month by research aggregator eMarketer.

This year’s outlay for Net-based video ads grew more than 82 percent over 2005, to some US$410 million. The forecast for next year’s growth is even higher: 89 percent, to $775 million, prevised the report, a copy of which was obtained by the E-Commerce Times.

It showed growth peaking in 2007, but sales continuing to climb for the rest of the decade, reaching $2.9 billion by 2010.

Does anyone know if there are any upcoming conferences that will focus on online video advertising, such as how to produce and place ads effectively? Who are the individual experts (speakers, bloggers) that we should be learning from?

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4 Responses

  1. Hey Paul
    Over here at CopperRain we’ve been holding seminars on web video and podcasting, what it means to/for businesses We also have a podcast called the CopperCast where we are interviewing companies who are using technology already. Check out our next episode with the Blendtec guys who have the series “will it blend” and have had over 11 million views and a spot on the Today Show!

  2. I produce a show called “Streaming Media East” and “Streaming Media West” where one of the topics we focus on is online video creation, adoption, inventory, buying trends and user adoption.

    The Streaming Media West show which was just held in San Jose in November had over 100 speakers and multiple sessions dedicated to online video with speakers from 24/7 Real Media, Pointroll, DoubleClick, Advertising.com, Universal McCann, Avenue A Razorfish, MSN and others all talking to the creation or buying of video ads for both pre-roll and in-stream.

    You can see and hear the archives from all the sessions for free at: http://www.streamingmedia.com/west/program/

    Out next show is Streaming Media East in May at the Hilton in NYC. You can see details at: http://www.streamingmedia.com/east/

    Dan Rayburn
    Executive Vice President
    [email protected]
    Contact: 917-523-4562

  3. I just wanted to add that the reason why a video would turn viral is because of content. With Youtube and google and these places of putting your video, it won’t get anywhere if it is “good enough.” We’ve all seen plenty of video on the internet that is “good enough” it has to be an amazing concept and very creative in order to catch people’s attention. Blendtec and their blender-they could have shot it up, run over it-but thats already been done with plenty of products-they went for the weird and funny will it blend idea. Dove “Evolution” they went and showed what everyone knew-the process of a photo shoot and photoshop session. We all knew that this happend-but how amazing is it to actually SEE the process. How can you be creative with your product or service?
    Here is a link to the WOMMA Summit blog in which they touched on viral web video: http://www.womma.org/pages/2006/12/wommasummit_vir.htm

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