David Lifferth, the President of World Vital Records, has studied the book "Call to Action" by the conversion rate marketing gurus Bryan and Jeffrey Eisenberg and Lisa Davis. I gave him my copy recently and asked him to find every tip in the book, and then teach my Academy members about it.
One of the pillars of a successful internet company is access to advanced web analytics and the ability to use them.
In an effort to focus my time and attention on one company for the next few years, I have decided to change the title of my blog from Paul Allen: Internet Entrepreneur to Paul Allen: Internet Genealogy. I have been blogging for more than 3 years. I think I have made about 750 posts during that time, many of them about internet marketing, entrepreneurship, angel investing, the success of Google and other popular web sites, and other such topics. Someday I'll probably write a book for entrepreneurs. And someday I'll probably change the focus of my blog back to entrepreneurship.
World Vital Records officially launched its affiliate program this week with the most generous commissions in the genealogy industry. I believe we are the first genealogy company to offer recurring revenue for affiliates when a subscriber renews their subscription. I know that many genealogy affiliates have wanted this for a long time. Here are the details from Brad Pace, who manages our new genealogy affiliate program.
After some wonderful time off with my family, I regretfully went back to work yesterday with one of those feelings of being completely overwhelmed -- there are so many hundreds of things on my to-do list and so many dozens of things to blog about. I know I'll never catch up so I won't even try. One of my main New Year's Resolutions is to not get behind on email. Last year I ended the year with about 1,700 "unread" messages in my inbox. The problem is that I had read many (maybe even most) of them on my Blackberry, but they didn't show up in gmail as having been read. It is frustrating to occasionally use my Desktop email only and to see so many unread messages that you know you can't even make a dent in them. And trying to remember which ones you've already read is also frustrating.
I can't believe I haven't posted since Dec. 21st, when I left Provo for the Las Vegas Bowl. BYU dominated Oregon and ended the season 11-2 with a 10-game winning streak. I've blogged that I think this BYU team is the best ever, but Gordon Monson makes some pretty good arguments in favor of Steve Young's 1983 BYU squad.