If you search for "family link" or "familylink" on Google, the first hit is not www.familylink.com. Today, on the query "familylink", hits #5, 7, 8, 9, and 10 all refer to FamilyLink.com, but they are from blogs and press releases. Google is not yet ranking FamilyLink.com as the most relevant result for these queries.
I'm a huge fan of Quantcast. I've blogged before that it may be the best free tool for online marketers. And now it's even better. Two weeks someone showed me that whenever you are looking at a web site, to see how much traffic it has, that there are two arrows that PREVIOUS and NEXT, so if you are looking at the 100th most popular web site, you can click on NEXT and see the 101st most popular.