If you search for “family link” or “familylink” on Google, the first hit is not www.familylink.com. Today, on the query “familylink”, hits #5, 7, 8, 9, and 10 all refer to FamilyLink.com, but they are from blogs and press releases. Google is not yet ranking FamilyLink.com as the most relevant result for these queries. I’m sure that will change soon, but it doesn’t happen overnight.
When you’ve been working at a web company that has had its web site up for many years, has good PageRank, good titles and internal links, and has many incoming links that have come in steadily over the years from press coverage, bloggers, customer links, and so forth, you sometimes take for granted the huge flow of new customers that come without cost from natural search engine rankings.
I have been involved with and seen web sites that get free search engine traffic worth the equivalent of millions of dollars of paid clicks/sponsored links.
But with any new web site, it takes time for users to create content, and for people to link to your site and to deep link to your user content. It takes time for the virtuous circle of more users posting more content generating more users (from search engines) to really kick in.
And when you have seen it work so beautifully before, and it is not working now, it is hard to be patient. But you just have to wait.
Fortunately, you can join Google Webmaster Tools and Yahoo Site Explorer and get validated by them as the site owner, and see your site through the eyes of their bots–how often they come back, how many pages they index, what your top rankings are on various keywords.
But that still doesn’t get you all the incoming links you need from authentic sources over a long period of time so that you can have a robust amount of natural search engine traffic.
That does take time.
Today, if you search for just about any keyword or phrase that might eventually help you find our familylink.com social network, such as the names of more than a hundred thousand cities and towns around the world, or millions of surnames from around the world, or the specific names of ancestors who might have pages on our site, you probably won’t find our web site yet using Google, Yahoo, or MSN.
So we really have to rely on email, the blogosphere, press announcements (including a couple of big ones coming up), and a little paid search to get our intial users. Then we will see more and more member invitations to other genealogists and family members, as our viral marketing efforts start to grow.
Years ago Yahoo had a Paid Inclusion program which didn’t make sense to me when most of the sites I was working on were included in their natural search for free. But I guess I didn’t think about using Paid Inclusion out of necessity for a free site.
Can some SEO expert out there tell me how they have used Paid Inclusion in a way that is worthwhile, particularly for a brand new site?
I’m tired of looking at my Omniture Site Catalyst referring domains report and seeing almost no traffic from Google, Yahoo, and MSN.
I am however happy to see our WorldVitalRecords.com traffic growing steadily, since that is where our company’s revenue comes from. We are getting more and more natural search engine traffic there since our number of databases grow every day and our site has been up for nearly a year.
Some people say the one year mark is magical for natural search engine traffic. Has anyone had an experience that validates this, or is that just an urban legend?