Roger Wood, Senior VP, GM of the Americas at Amobee Media Systems, made the most interesting comment so far at OnMedia when he suggested that sometime in the next 36 months there will be a watershed event, when the first Chief Marketing Officer of the Future is hired by a Fortune 1000 company. I captured a few of his ideas about what kind of CMO this will be. It will be a person who started their career at Facebook or CBS Mobile, who grew up immersed in interactive (not just learning about it after they were an adult) and it will also be a person who grew up connected to friends of all ages, without a narrow geo-centric local worldview, but with friends from different countries, races, religions, and someone who is conversant with all mediums, and can oversee marketing strategies that use all of them.
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