MediaPost Publications Study Finds Social Nets ‘Realistically’ Near Top Of 2010 Media Buying Plans 09/10/2009

Email marketing was the No. 1 medium, cited by 56.8% of respondents as being a realistic part of their 2010 media plans, followed by social networks (56.3%), keyword search (49.7%), radio (42.2%), magazines (42.1%), online display (40.5%), event sponsorship (36.9%), rich media display (35.5%), direct mail (34.7%), regional TV (32.8%), regional newspapers (31.7%), out-of-home (31.2%), email sponsorship (29.5%), online video (26.7%), mobile SMS text (26.1%), and others. Interestingly, national TV (18.2%) and national newspapers (14.8%),...
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More than 56% of media buyers say social network presence is a top priority in 2010

Social networks may still seem like an emerging medium, if an ad medium at all, on some parts of Madison Avenue, but a new report on the media buying plans of advertisers and agencies indicates that having a “presence on social networks” is one of the top priorities of their media plans for next year. The report, the 2010 Media Planning Intelligence Study, which is being released today by the Center for Media Research in...
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