Have you bought a Kindle? Do you plan on buying a Kindle? If you answered yes to either question, you’re part of a not-that-small group: JP Morgan estimates that some 10 million Americans either own one of Amazon’s e-book readers or plan to get one soon.
That projection comes from a survey of Web users that Internet analyst Imran Khan commissioned last month. Khan’s survey found that 37 percent of respondents were familiar with the Kindle. And of that group, five percent said they already owned one of the devices, and another 15 percent said they expect to buy one within the next year. Extrapolating those results for the U.S. population, Khan figures that Kindle ownership will hit 10 million in the next 12 months. (Click chart to enlarge)
I’ve had my Kindle (second version now) for some time and absolutely love it, especially when I’m travelling. I now have more than 100 books on my Kindle and I also subscribe to several blogs and magazines. Thankfully, the Economist and the Financial Times are both available now.
For the first time in 18 months of travelling with my Kindle, I saw someone else on a recent flight with one. A woman sitting behind me had a Kindle DX. I have not seen one before. She said she got it two weeks ago and loves it. She said she’s going to be getting them as gifts for her top clients. I didn’t even find out what business she is in, but she was in love with her Kindle as I am with mine.
I’m going to run a survey this week of our FamilyLink customers to see if the percentages who own or plan to buy a Kindle is similar to what the Khan survey found. With more than 50MM users of our Facebook app, mostly in the U.S., we have a large cross section of internet users. I’ll share the results in a comment to this blog post in a few days.