How much would you pay to be able to run an instant poll where you get responses to any question from 1,000 diverse people within about an hour? If you are an entrepreneur or marketer or business owner, you know that knowing what prospective customers think and need and want is essential. You need good, relevant, timely customer feedback in order to develop products and craft marketing campaigns that match what the customer is looking... Read More
During nearly 20 years of marriage I think on two or three occasions my wife and I have discussed the laundry detergent that she uses. As a pragmatist, I have often come across less expensive generic detergents, which she refuses to use. I can't even get her to try anything else, even once!
We use Qualtrics survey software (which we really like) and have a panel of customers who have agreed to answer survey questions every month. We appreciate the customers who are willing to take time to give us their opinions. We pay a great deal of attention to the feedback. We adjust our work and investment priorities based on what our customers tell us. Our last survey had 15 questions. We received answers from 1,041 customers. Here are some interesting facts:
Our top priority at World Vital Records is understanding our customers needs. A VC friend told me recently that if you choose a market and understand your customers' needs better than anyone else, and meet those needs, that you will be successful.
- Yesterday was our best FundingUniverse.com board meeting ever, in the wake of another successful speed-pitching event. The team is energized and the company should be profitable soon (maybe October or November). Then, it will have an indefinite runway on which to launch new products and services for entrepreneurs and angel investors. Great job, team!
- 10Speed Media, our video-based affiliate network led by CEO Erik Johnson (formerly with iBahn), rated very high at the speed-pitching event. Getting good feedback from attendees is a great motivator.