I remember when I first learned about LinkedIn.com, and was the 4th person to sign up for it in Utah County. Soon I got into a competition with two friends to see who could end up with the most (real) connections. I finally won that competition, but we all ended up with hundreds of connections. But I remember when one of my friends knew they were losing on the connections number that they claimed to be winning on "endorsements." They changed their key metric, so that they could claim that they had actually won.
Utah-based Ancestry.com, with 900,000 subscribers the reigning king of commercial Internet genealogy services, welcomes Geni.com and a spate of other online family history newcomers to its world. "For years, we were the only ones driving growth in this category," said Tim Sullivan, CEO of Generations, which owns Ancestry.com, MyFamily.com and related sites. "So when we see Geni or any number of new genealogy upstarts, we're thrilled," Sullivan said.