A few months ago, after feeling the initial rush of getting a million users of our Facebook app We're Related in just 29 days, I set up a Facebook group with an admittedly dumb name: Utah CEOs With a Facebook Strategy. It now has 488 members. We met a couple of times in Provo earlier this year. Jason McGowan and Michael Jensen from our team at FamilyLink.com shared with about 30-40 attendees how to build an app that is viral and can scale, and I tried to pump the Facebook opportunity as well as I could. I'm a true believer in what Facebook did with their Platform, as you will see from my original blog post the day they announced it, back in May 2007, when I predicted that Facebook would become the world's leading social network.
A study this month from JupiterResearch found 22 percent of companies advertising online also are doing mobile marketing. Overall, the study predicted, mobile ad spending would more than double - from an anticipated $1.4 billion this year to $2.9 billion in 2011.